Roya Lotfi
Video Producer & Endless Learner
Welcome! I'm an experienced Social Media Producer based in NYC with a background in multimedia journalism, explanatory video, and visual storytelling who will bring your content and production workflow to the next level.

My Services

Video Producing
Full‑service video production from concept to upload. I will handle logistics, team coordination, cross-posting, and unlimited consultations on various topics such as viewer analytics, thumbnails, branding, etc. all while maintaining clear and prompt communication.

Researching & Script Writing
Great social media content is backed by strong data and research. I will dive deep into your topic, audience, and competitors to craft clear, compelling scripts with attention‑grabbing hooks that match your tone and style.

Editing & Graphics
It's not enough to just have a good script or idea, successful social media content also has to be visually appealing. I will transform your footage into scroll‑stopping, clickable content with fast‑paced edits, custom motion graphics, and captions/subtitles all tailored to match your brand and style.
My Work
Video
Tina Huang on YouTube
Currently the lead producer for a tech and AI YouTube creator with 800k+ subscribers. Overseeing the production process, including but not limited to refining content ideas, optimizing viewer analytics, creating brand assets, researching and scripting, coordinating with editors, and planning uploads.
Meet the Press NOW | NBCUniversal
Live epidoes 5 days a week. Worked on research, production, and editing of episodes covering critical political events and breaking news.
BrightTrip
Produced, researched, edited scripts, and recruited and coordinated with talent partners for various informational travel and lifestyle courses on BrightTrip.com and YouTube.
NYU Gallatin School of Individualized Study
Created, produced, interviewed, coordinated, and edited promotional and informational content for the school.
Podcast
NBCUniversal | The Chuck ToddCast
Part of the production team for Chuck Todd's political analysis podcast from January to April 2024. Contributed to research, production, and editing of episodes covering critical developments in American politics and international affairs.
NYU | Faculty Insights Podcast
Created, produced, interviewed, coordinated, and edited an informative podcast series featuring NYU faculty experts as the Editor-in-Chief of the NYU Journal of Political Inquiry. Notable episodes include:

Design
BrightTrip | How it Became Paris Course Guide
Visual guide exploring the historical development and cultural evolution of Paris, designed to complement the online course experience.
BrightTrip | How it Became Manhattan Course Guide
Interactive guide detailing Manhattan's transformation from Dutch settlement to global metropolis, featuring maps and architectural highlights.
BrightTrip | Traveling During a Pandemic Course Guide
Comprehensive guide providing essential information and best practices for safe travel during global health challenges.
Writing
Society and Culture
Personal essays exploring identity, race, and cultural dynamics in modern America.
Politics & International Affairs
Analysis and commentary on global politics, labor rights, and international relations.
Local News & Politics
Coverage of local news, politics, and community issues for The Montclair Dispatch, focusing on stories that matter to the local community.
About Me
I've always admired people who live diverse, storied lives — who have ripped apart the rulebook and followed a path of their own making. My career journey has routed me through various fields, including science, local and national politics, international relations and geopolitics, community building, journalism, live TV news, tech and AI, and now freelance video production Throughout it all my mission never changed: to inform the public on what matters.
Most traditional corporations would find fault in my nonlinear background. If you're someone who sees the value in learning every day, adjusting to new challenges, thinking on your feet, never settling for mediocrity, and above all, making cool and impactful content, then I'd be thrilled to work together.
Education:
BS, Biology, Montclair State University
MA, International Relations, U.S. Foreign Policy & Media, New York University

Get in Touch
Interested in working together? Fill out this form or send me an email and I'll be in touch shortly.
Social Media
NBCUniversal | Kristen Welker on Instagram
Managed social media presence and promotional content for Meet the Press moderator Kristen Welker's Instagram account from August 2023 to April 2024.
NBCUniversal | Meet the Press on X
Contributed to live posting and promotional content for Meet the Press's X (formerly Twitter) account between August 2023 and July 2024. Managed real-time engagement during show broadcasts and coordinated breaking news coverage.
NYU Wasserman | NBCUniversal Internship
Whimsy Walkup | DIY Content