Roya Lotfi
Video Producer & Endless Learner
Welcome! I'm an experienced Social Media Producer based in NYC with experience in long-form (T.V. and YouTube) and short-form (Reels, Shorts and TikTok) video production, social media copywriting and audience analytics.
My Clients
Tina Huang
Tina is a highly successful YouTube content creator with over 42 million total views.
I manage and produce all aspects of Tina's social media presence, including YouTube production, Instagram, LinkedIn, TikTok and Threads.
Matt Wolfe
Matt Wolfe is a well-known figure in the tech and AI space with a large social media following.
I manage and produce all of his short form content (Reels, Shorts and TikTok) and social media copy (LinkedIn, X and Threads).
Baratunde Thurston
Baratunde Thurston is an Emmy-nominated host, writer and public speaker. He is the host of the interview podcast Life With Machines that explores the human impact of AI.
I am managing the rebranding of Life With Machines on YouTube and all social platforms, including cross-posting, audience analytics and social media strategy.
NBC News
I started my video production career working in live TV news on the historic show Meet the Press.
My Services
Video Producing
Full‑service video production from concept to upload. I will handle logistics, team coordination, cross-posting, and unlimited consultations on various topics such as viewer analytics, thumbnails, branding, etc. all while maintaining clear and prompt communication.
Researching & Script Writing
Great social media content is backed by strong data and research. I will dive deep into your topic, audience, and competitors to craft clear, compelling scripts with attention‑grabbing hooks that match your tone and style.
Editing & Graphics
It's not enough to just have a good script or idea, successful social media content also has to be visually appealing. I will transform your footage into scroll‑stopping, clickable content with fast‑paced edits, custom motion graphics, and captions/subtitles all tailored to match your brand and style.
Local Organizations
Small, local organizations that I've worked with professionally
Everything Else
Podcasts, graphic designs, and writing I've done or contributed to through the years
About Me
I've always admired people who live diverse, storied lives — who have ripped apart the rulebook and followed a path of their own making. My career journey has routed me through various fields, including science, local and national politics, international relations and geopolitics, community building, journalism, live TV news, tech and AI, and now freelance video production Throughout it all my mission never changed: to inform the public on what matters.
Most traditional corporations would find fault in my nonlinear background. If you're someone who sees the value in learning every day, adjusting to new challenges, thinking on your feet, never settling for mediocrity, and above all, making cool and impactful content, then I'd be thrilled to work together.
Education:
BS, Biology, Montclair State University
MA, International Relations, U.S. Foreign Policy & Media, New York University
Get in Touch
Interested in working together? Fill out this form or send me an email and I'll be in touch shortly.